I had been doing some photography work for the Boulder Center for Judaism and they asked me if I could do a quick turnaround on some found footage for a 24 hour fundraising campaign.
The campaign manager told me that they wanted a fast-paced video with a strong modern soundtrack, but the woman supervising him told me that she didn’t think that would appeal to their community (Orthodox). I decided to make a heartfelt video showing the people from the community and how they had been positively affected by their connection with the center. I wanted to emphasize community and what was special about their community.
After I delivered this video, they had a few changes, but the final video helped them achieve their fundraising goal of $45,000 in 24 hours!