(AKA Do you have a URL?)
The very first thing to do is to go to a domain registrar.
If you have a new business, consider if a corresponding URL is available. How VERY crushing it would be to start a business called “Karens’ Cakes” to find out that someone else had already registered that name and all your advertising was benefiting THEIR bottom line. Not a good starting strategy.
I should know. I tried to get the URL for my name, KarenSpies.com to find that someone had already bought it for KarensPies.com. Hilarious? Maybe.
If you have thought about branding at all, you know that your name needs to reflect your branding.
Take a few hours, or a few days, or a few weeks, and research what you want. If you find a name that might work, please buy it right then. It’s only $12 for a year and if you wait and someone else snaps it up, you will have to start from square one.
Imagine that you are moving to a new town (and it’s 1970) and don’t yet have an address. What do you do? Get a PO Box, so people know how to reach you.
The most simple way to do this is to register your domain name with the same company that you will use for hosting. I recommend GoDaddy. DO NOT sign up for hosting with Godaddy. Their service is terrible.
It’s $17 a month, but SO worth it. Their tech help is off the charts which can be a lifesaver.
If you have already completed this step, make sure that your web developer has access to your username and password. This is necessary to get your site set up correctly.
( A few words about passwords-
- Never use abc or 123
- Change them every 2 months
- Never have the same password for multiple uses
- Use a document to track them (not an online doc)
- Record the date for each password update/ reset
- If you ever email it to someone- DON’T use the word “Password” in your email)