SPIEZZ

Pinterest Paid Ad Campaigns

Your Pinterest campaign needs strategy, not just volume.

We handle:

  • audience research
  • content pillars
  • performance analysis
  • monthly optimization

Every month, you’ll get actionable insights and a fresh batch of test pins designed to improve your results.

Digital STrategy

PINTEREST STRATEGY CLIENT AGREEMENT

1. SCOPE OF SERVICES

Manager agrees to provide complete Pinterest content strategy, analysis, and management services for Client.

MONTH 1: Strategy Foundation

  • Audience analysis and personas (demographics, pain points, language)
  • Content strategy development (5-7 core messaging pillars/themes)
  • Pinterest targeting strategy (interests, keywords, lookalike tactics)
  • 10 pin concept ideas with copy angles ready for design
  • Performance metrics framework (what to measure and why)
  • Initial batch of testing pins ready to launch

MONTHS 1, 2, 3 & BEYOND: Ongoing Management & Reporting

Weekly deliverable:

  • Performance analysis of active pins (CTR, CPC, engagement data)
  • 2-3 specific tactical recommendations with reasoning
  • Clear explanation of what’s working and why, what’s failing and why

Monthly deliverable:

  • Next 5-10 test pin concepts based on performance learnings
  • Deep-dive analysis (winning angles, losing angles, audience insights)
  • Recommended targeting adjustments for next test batch
  • Strategy refinement based on real performance data

2. PRICING & PAYMENT

Pricing is determined individually based on your business and needs.

We have a minimum commitment of 3 months so we have time to refine the strategy to get you the best results. After Month 3, engagement continues month-to-month unless either party terminates with 30 days notice.

3. METHODOLOGY & PHILOSOPHY

Manager uses a performance-testing approach, not volume-based content production.

  • Test 5-10 pins per month
  • Measure performance rigorously (CTR, CPC, engagement)
  • Analyze why pins succeed or fail
  • Refine strategy based on data, not assumptions
  • Test incrementally; avoid “spray and pray” tactics

Success is measured by continuous improvement in campaign performance and learning, not pin volume.

4. WHAT YOU’RE GETTING

Month 1: Complete strategy foundation including:

  • audience research
  • messaging pillars
  • targeting recommendations
  • 10 ready-to-design pin concepts
  • PLUS monthly management (as below) 

Each Month After:

  • Weekly performance briefs (every Monday or Friday)
  • Monthly pin concept batch (5-10 new pins based on learnings)
  • Monthly strategy reports with detailed analysis
  • Ongoing optimization recommendations

The manager handles all strategy, analysis, data collection, and optimization. 

5. RESPONSIBILITIES

The Client:

  • Approve pin designs: Review the monthly pin concepts and approve
  • Provide ad budget: Fund the campaign ($20-250/week as discussed)
  • Pay Manager on schedule: Invoices due upon receipt

Spiezz Team:

  • Develop complete Pinterest content strategy
  • Create monthly pin concepts (5-10 per month)
  • Monitor and analyze campaign performance
  • Send weekly performance briefs
  • Send monthly reports with analysis and recommendations
  • Provide tactical optimization recommendations
  • Communicate with Client weekly

7. COMMUNICATION SCHEDULE

  • Bi-weekly briefs: As scheduled
  • Monthly reports: Due by the 28th of each month
  • Communication channel: EMAIL or TRELLO

8. PERFORMANCE EXPECTATIONS

The manager makes no guarantee of specific traffic, conversion rates, or membership sign-ups. Performance depends on:

  • Quality of pin creative design
  • Landing page conversion rate
  • Audience targeting and platform changes
  • Ad spend level 

Success is measured by continuous improvement in campaign metrics and strategic learning.

9. THE 14-DAY RULE

Pinterest’s algorithm needs time to learn. For the first 14 days of any new campaign:

  • Don’t pause campaigns
  • Don’t make major changes
  • Allow platform to gather data

After 14 days, the manager recommends tactical adjustments. Changes are made 3-5 days apart to allow the platform to recalibrate.

10. TERMINATION

Either party may terminate with 30 days written notice. If the client terminates before the end of the 3-month minimum commitment, ½ of the remaining invoiced amount is still due.

11. CONFIDENTIALITY

Both parties agree to keep all strategy recommendations, performance data, and business information confidential.