Most people would describe their site as an electronic brochure not a marketing tool. That’s totally adequate if you are pulling new business from other kinds of marketing like in person meetings or print advertising. But as a culture, we tend to think that Google (or any other search engine) are going to magically put our site in front of new people constantly like an eager unpaid intern. Sorry to break the news, but that intern is dumb as rocks. You’ve got to set them up for success.
1. Does your homepage have a short and compelling offer that visitors can easily understand? Is it clear enough that they can explain to others?
Avoid TMI!! People spend just a few seconds scanning your homepage for info. A cool design will slow them down so they will read more content, but if it’s confusing, they will be hitting the back button never to be seen again.
2. Does your design and menu make it easy for visitors to find the most important info without getting lost in too much detail?
No menus should be more than 2 layers deep. Ever. I know you have amazing things to offer, but if your user is overwhelmed they will miss the forest for the trees. Form big categories and let them zoom in on what interests them.
3. Is the arrangement of info on your homepage arranged to prioritize what your target customer is searching for?
If you don’t know what your ‘target customer’ means, leave this page and google it. It’s super important to be reaching out to the right people! If you know who you are talking to and what they want, you will be SO much more successful in engaging them. If you love Harley Davidsons and you are making a site to market kombucha, you might want to save your motorcycle pics for instagram. Build your site FOR your ideal client.