You’ve posted. You’ve shown up. You’ve waited for the right people to find you. Organic reach can only take you so far, and paid ads can put your offer in front of the people who are ready for it.
Intro to Meta Ads walks you through the whole system in plain language. You’ll see how campaigns are structured, how Meta’s ad auction decides who sees your ad, and why the “boost post” button isn’t the same as running ads the right way. Then you’ll build your tracking, choose a lead magnet, target the right audiences, write copy that gets clicks, and learn when to scale an ad and when to cut it.
You’ll also learn what ads should cost, and what return you need before they’re worth running. You’ll leave knowing your numbers, not just your ad settings.
Inside, you’ll learn:
- The 3-level campaign structure, and which decisions are locked once you launch
- Boosted posts vs. Ads Manager, and when each one makes sense
- How Meta’s auction works, and why broad and lookalike audiences often win
- How to protect your results while Meta is learning, so one edit doesn’t reset your progress
- What to A/B test first, and the testing mistakes that waste money
- A pre-launch readiness checklist for coaches with high-ticket offers
- How to work out your break-even ROAS, and how to read CPA and cost per lead
- Meta Pixel and Conversions API setup, step by step
- Lead magnet options, including the free video training funnel and embedded calendar booking
- Lookalike, interest-based, and retargeting audiences, and how to use each
- The PAS copywriting formula and a video ad structure you can follow
- When to scale, when to wait, and when to cut an underperforming ad
- What’s changing in Meta Ads for 2025-2026, including rising lead costs
- A 30-day action plan, so you know exactly what to do first
Who it’s for
Life coaches and service providers with a high-ticket offer who are ready to stop relying on organic posting and start building a steady way to bring in new clients.
